We take sites from appraisal to completion.
Reachprime Limited develops buildings in London and the South East. We are usually involved from before the site is bought, when the question is still whether it is worth buying at all, and stay until the building is handed over.
- Registered name
- Reachprime Limited
- Company number
- 02460528
- Incorporated
- 17 January 1990
- Activity
- Development of building projects (SIC 41100)
- Registered office
- 101 New Cavendish Street
1st Floor South
London W1W 6XH
Incorporated in England and Wales, and trading under the same name since.
A single registered activity. We develop buildings; we are not an agency or a fund.
Registered in Fitzrovia, working on schemes across London and the South East.
A developer is a decision-making business
Developers are widely assumed to build. They do not; contractors build. What a development company actually produces is a sequence of commitments — to a design, a contract, a price and an allocation of risk — and then the discipline to keep the team inside them once the programme starts pushing back.
Almost every problem that shows up during construction was created, or could have been prevented, during the eight weeks nobody was watching at the beginning.
The first month decides the last one
Which is why we will not compress feasibility to win an instruction.
What we take responsibility for
Site appraisal
Whether a site can physically and legally carry the use proposed, established before anyone is committed to it.
Development appraisal
Numbers built up from real requirements and real costs, not reverse-engineered from a target figure.
Planning and consents
Assembling the professional team and running the application as one strategy rather than a sequence.
Design co-ordination
Holding architect, engineers and specialists to a co-ordinated design that survives contact with a contractor.
Delivery
Procurement, contract administration and construction through to practical completion.
Refurbishment
Existing buildings, where the survey work matters more than the drawings and the surprises cost the most.
Including when the answer is no
A developer that has never advised a client to walk away from a site has either been extraordinarily lucky or has not been paying attention. Some sites do not work. The value of establishing that in week three rather than month fourteen is the largest single saving available in this business, and it is available at the start or not at all.
Tell us about the site
An address, a use, and what you know about the planning history is enough to begin. The first conversation costs nothing and is usually short.